Prada

AMO designs hyper-surreal prada showspace for FW18 mens fashion show

emblazoned with hyper prada-isms everywhere, the pop-coloured transformation of the industrial space is an oneiric and surreal archive.
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AMO uses mirrors and pastel tones to stage prada resort fashion show

set within milan’s galleria vittorio emanuele II, the exhibition space extends across the building’s upper levels adjacent to the glass and iron dome that covers the arcades.

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AMO conceives prada men’s and women’s SS17 show as a ‘stratification of architectures’

named ‘total space’, the scheme is articulated around a linear structure that both divides the volume and magnifies its perceived proportions.

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