This week saw Part 1 of New Designers's 30th edition of its annual exhibition celebrating emerging art and design talent in the UK.
Now in its fifth consecutive year, Absolut vodka partnered with the exhibition and invited participants to get crafty with blank Absolut bottles.
The invitation saw a range of innovative art showcased on the brand's renowned bottle. Six finalists from New Designers adorned 50cm Absolut bottles with their artwork, going on display before a winner is announced next week.
Visitors to the show are also welcome to try their hand at decorating their own Absolut bottle throughout the exhibition (see dates and times below).
Absolut's relationship with the creative community has been interwoven throughout history since 1986, when it first collaborated with Andy Warhol.
Absolut will be at New Designers:
Dates: Part 1 24 - 27 June, Part 2 1-4 July 2015
Friday 26 June 10am-6pm
Saturday 27 June 10am-5.30pm
Wednesday 01 July
- VIP & Press Preview: 3pm-6.30pm
- Awards Preview Evening: 6.30pm-9pm
Thursday Late 02 July: 10am-8pm
Friday 03 July: 10am-6pm
Saturday 04 July: 10am-5pm
Address: Business Design Centre, Islington, London, N1
Entry: From £11.50
Take a look at the talent: